Dotdash Meredith (People Inc)

Dotdash Meredith, rebranded People Inc in August 2025, holds the biggest remaining mainstream print audiences in America: People, Better Homes & Gardens, Southern Living, Food & Wine, Real Simple.^[1] No public rate card for any of them. Print sells quote-only, packaged with one of publishing's largest digital networks, and the packaging is the point of the pitch.

The bundle posture, decoded

The company's story to advertisers is intent data plus scale: the digital network learns what readers are researching, the print titles deliver trusted reach, and the proposal you receive prices them together.^[1] Sometimes that program is exactly right. The desk's rule does not bend for it: ask for the print component priced on its own line, with its rate base stated, so you can work the CPM against the audited statement (Step 06) and compare the bundle to buying its parts.

Routes into the portfolio

• Full-run national pages in People or BH&G: anchor-tier money, quote-only; profiles at People and BH&G.
• Regional and demographic editions through the in-house rep arm Media Now Interactive (formerly MNI Targeted Media)^[2]: the SMB-compatible door, profiled here.
• Category titles (Food & Wine, Real Simple) where a tighter audience can fit a tighter budget; audit each title on its own statement.

Which of its titles fit an SMB consumer brand

Home, food, family and Southern-region categories map naturally onto the shelf. The desk's honest advice for most $10k-$50k quarters: the geo editions and the category books, not the flagships, and always priced against an independent regional title covering the same footprint.