AdvertiseInMagazines.comThe magazine rate desk. Published cards, real numbers, buying craft.
Section 1.4Rates checked July 2026

Regional magazine advertising

Straight answer: no major city or regional magazine publishes a public rate card we could retrieve and archive. Texas Monthly, the tier's best-documented seller, gates its kit behind a sales contact; our retrieval attempt on 31 July 2026 came back 403.[1] So this page prints no dollar figures. It tells you how the tier works and how to get its real numbers fast.

Why regional is still the SMB sweet spot

City books sell three things national glossies cannot: a geography that matches your trading area, an affluent local readership advertisers actually want, and page prices that fit inside a $10k-$50k quarter. The desk's buying logic: your budget buys presence here, frequency included, instead of a single orphan insertion in a national book. Frequency is what print response is built on.

Two ways to buy the tier

Desk drill

Real regional numbers in 48 hours

Pick three city titles covering your market. Send each the Step 01 kit request. Run every rate that comes back through QuoteCheck and the CPM desk, then play the three cards against each other in Step 03. You now hold better data for your market than any national cost blog prints.

Adjacent tiers: local, national. The tier's worked exemplar: Texas Monthly. Seller detail: MNI.

Sources on file

  1. [1]Texas Monthly advertise page. Current site; kit gated behind a sales contact, retrieval attempt 2026-07-31 returned 403. Retrieved 2026-07-31. Evidences: Kit request route only; no archived rate card on file, so Texas Monthly figures are quote-only on this site.
  2. [2]Media Now Interactive (formerly MNI Targeted Media), magazines page. Current site; mni.com URLs 301-redirect into people.inc after the August 2025 People Inc rebrand. Retrieved 2026-07-31. Evidences: Geo and demographic targeted editions of national titles (PEOPLE, Better Homes & Gardens, FORTUNE), sold custom-quoted; no published rates.
  3. [3]Alliance for Audited Media (AAM). Ongoing audit bureau. Retrieved 2026-07-31. Evidences: Publisher statements and audited circulation used to verify any title's claimed distribution.