Every dollar figure on this site traces to a row on this page. The ledger lists each document on file: its name, vintage, the date we retrieved it, and exactly which figures it evidences. Sellers and titles with no retrievable paper are flagged quote-only across the site, and no inferred figure is ever printed for them. This page is the site's methodology; there is no other.
01 Reader's Digest 2026 Media Kit, Trusted Media BrandsRetrieved 2026-07-31 2026 rate card, published October 2025.
Evidences: Reader's Digest full-page and half-page 4-color gross rates, 1,400,000 rate base, RD Large Print rates and 175,000 circulation.
https://www.trustedmediabrands.com/wp-content/uploads/2025/10/RD_Media_Kit_2026_Final.pdf Cells transcribed from the card Full page, 4-color gross ......... $44,331 Half page, 4-color gross ......... $27,710 Rate base ........................ 1,400,000 RD Large Print half page, 4-color $11,700 RD Large Print circulation ....... 175,000
02 Reader's Digest 2024 Media Kit, Trusted Media Brands (on file)Retrieved 2026-07-31 2024 rate card.
Evidences: 2024 full-page 4-color gross rate of $76,301 and 2,400,000 rate base, used for the 2024 to 2026 trend comparison.
https://www.trustedmediabrands.com/ Cells transcribed from the card Full page, 4-color gross ......... $76,301 Rate base ........................ 2,400,000
03 Mediabids performance print marketplaceRetrieved 2026-07-31 Current site, model description.
Evidences: Per-inquiry print model: advertisers pay per qualifying call or lead, terms set per campaign; no public rate card; free for publications; payouts via Tipalti.
https://www.mediabids.com/
04 Media Now Interactive (formerly MNI Targeted Media), magazines pageRetrieved 2026-07-31 Current site; mni.com URLs 301-redirect into people.inc after the August 2025 People Inc rebrand.
Evidences: Geo and demographic targeted editions of national titles (PEOPLE, Better Homes & Gardens, FORTUNE), sold custom-quoted; no published rates.
https://www.mni.com/offline-print-advertising/magazines/
05 Conde Nast advertisingRetrieved 2026-07-31 Current site.
Evidences: Sales process and portfolio; no published print rates (quote-only).
https://www.condenast.com/advertising
06 Hearst MagazinesRetrieved 2026-07-31 Current site.
Evidences: Portfolio and ad sales posture; no published print rates (quote-only).
https://www.hearst.com/magazines
07 Dotdash Meredith (People Inc) advertisingRetrieved 2026-07-31 Current site; company rebranded to People Inc in August 2025.
Evidences: Print plus digital bundle posture across People, Better Homes & Gardens and siblings; no published print rates (quote-only).
https://www.dotdashmeredith.com/advertising
08 Valpak advertiseRetrieved 2026-07-31 Current site.
Evidences: Blue-envelope shared-mail model and formats; pricing quoted by local franchise (quote-only).
https://www.valpak.com/advertise
09 Vericast (formerly Valassis)Retrieved 2026-07-31 Current site.
Evidences: Shared-mail and insert program portfolio; custom-quoted engagements (quote-only).
https://www.vericast.com/
10 USPS Every Door Direct Mail, published retail pricingRetrieved 2026-07-31 Current published price page.
Evidences: EDDM Retail price of $0.26 per piece for USPS Marketing Mail flats up to 3.3 oz.
https://www.usps.com/business/every-door-direct-mail.htm Cells transcribed from the card EDDM Retail, Marketing Mail flats up to 3.3 oz ... $0.26 per piece
11 Alliance for Audited Media (AAM)Retrieved 2026-07-31 Ongoing audit bureau.
Evidences: Publisher statements and audited circulation used to verify any title's claimed distribution.
https://auditedmedia.com/
12 BPA WorldwideRetrieved 2026-07-31 Ongoing audit bureau.
Evidences: Controlled-circulation audits standard in trade and B2B publishing.
https://www.bpaww.com/
13 Ghent Workgroup print specificationsRetrieved 2026-07-31 Current specification downloads.
Evidences: PDF/X exchange standards for print-ready ad files.
https://gwg.org/download/specifications/
14 Adobe PDF/X referenceRetrieved 2026-07-31 Current help documentation.
Evidences: PDF/X-1a and PDF/X-4 definitions and export behavior.
https://helpx.adobe.com/acrobat/using/pdf-x-pdf-a-pdf.html
15 FTC Native Advertising: A Guide for BusinessesRetrieved 2026-07-31 Standing federal guidance.
Evidences: Disclosure and labeling requirements for advertorials and native ad formats.
https://www.ftc.gov/business-guidance/resources/native-advertising-guide-businesses
16 American Association of Advertising Agencies (4A's)Retrieved 2026-07-31 Standing industry body.
Evidences: Industry-standard print insertion order terms and conditions baseline.
https://www.aaaa.org/
17 MPA, the Association of Magazine MediaRetrieved 2026-07-31 Ongoing industry body; publisher-funded.
Evidences: Magazine Media Factbook and effectiveness material; treat as the industry's own case, flagged as publisher-funded.
https://www.magazine.org/
18 MRI-Simmons audience measurementRetrieved 2026-07-31 Ongoing syndicated measurement.
Evidences: Total-audience (readers per copy) measurement publishers cite in media kits.
https://www.mrisimmons.com/
19 Time media kit pageRetrieved 2026-07-31 Current site.
Evidences: Time advertising contact and kit request route; no public rate card (quote-only).
https://time.com/mediakit
20 Forbes Connect (advertising)Retrieved 2026-07-31 Current site.
Evidences: Forbes advertising contact route; no public print rate card (quote-only).
https://www.forbes.com/connect/
21 Texas Monthly advertise pageRetrieved 2026-07-31 Current site; kit gated behind a sales contact, retrieval attempt 2026-07-31 returned 403.
Evidences: Kit request route only; no archived rate card on file, so Texas Monthly figures are quote-only on this site.
https://www.texasmonthly.com/advertise/
22 IAB U.S. Podcast Advertising Revenue ReportRetrieved 2026-07-31 Annual report series.
Evidences: Podcast ad market context; per-show CPMs remain quote-only through networks.
https://www.iab.com/insights/u-s-podcast-advertising-revenue-report/