Every dollar figure on this site traces to a row on this page. The ledger lists each document on file: its name, vintage, the date we retrieved it, and exactly which figures it evidences. Sellers and titles with no retrievable paper are flagged quote-only across the site, and no inferred figure is ever printed for them. This page is the site's methodology; there is no other.
01Reader's Digest 2026 Media Kit, Trusted Media Brands
Retrieved 2026-07-31
2026 rate card, published October 2025.
Evidences: Reader's Digest full-page and half-page 4-color gross rates, 1,400,000 rate base, RD Large Print full-page and half-page rates and 175,000 circulation.
02Reader's Digest 2024 Media Kit, Trusted Media Brands
Retrieved 2026-10-24
2024 rate card, dated October 2023 (archived copy).
Evidences: 2024 full-page 4-color gross rate of $63,330 on a 2,000,000 rate base, and RD Large Print national circulation of 235,000, used for the 2024 to 2026 trend comparison.
Evidences: Per-inquiry print model: advertisers pay per qualifying call or lead, terms set per campaign; no public rate card; free for publications; payouts via Tipalti.
17MPA, the Association of Magazine Media (merged into the News/Media Alliance, May 2022)
Retrieved 2026-10-24
Magazine Media Factbook editions published by MPA before the 2022 merger; publisher-funded.
Evidences: MPA merged into the News/Media Alliance in 2022; its Factbook and effectiveness material remain the industry's own case, flagged as publisher-funded.
A figure appears on this site only if a row here evidences it, with a retrieval date.
Quote-only means quote-only: no "industry estimates," no inferred ranges, no laundering of other blogs' folklore.
Failed retrievals are recorded, not hidden: Texas Monthly's kit returned 403 on 31 July 2026, so its page ships without figures until the paper is on file.
Re-checks are logged in updates, which feeds the "Rates checked" stamp in the masthead of every rates page.