A full page in Reader's Digest, one of the few national magazines still publishing rates, costs $44,331 gross on its 2026 card.[1] Nearly every other title quotes on request. Regional and local pages sell for far less, and almost nobody pays the printed card: earned rates settle below it through negotiation.
Enter the price on the proposal in front of you. The desk positions it against a published rate card from the rate ledger, not an invented industry average.
Why so few benchmark cards? Because almost nobody publishes rates anymore. Every card here is a real document with a retrieval date in the rate ledger. Quote-only sellers never get invented numbers on this site.
Bars are published gross open rates from media kits on file, not estimates. The 2024 to 2026 full-page drop tracks the rate-base cut from 2,000,000 to 1,400,000 copies; the CPM did not move.
Rates by tier, size and position, built only from retrievable published cards. Quote-only cells say so.
Ten steps from media kit to measured results. The parts consultants withhold, written down.
The desk's instruments and the paper behind every number.
Reader's Digest 2026: full page 4-color at $44,331 gross against a published rate base of 1,400,000 copies.[1]
$44,331 / 1,400 thousand copies = $31.67 CPM
The 2024 card ran $63,330 against 2,000,000 copies, a $31.67 CPM.[2] The page price fell 30% because the audience did. Price per thousand held to the cent. That is how print actually reprices: circulation first, card second.