AdvertiseInMagazines.comThe magazine rate desk. Published cards, real numbers, buying craft.
Spread 4.12Rates checked July 2026

Trusted Media Brands vs Dotdash Meredith

This spread is the site's thesis in one pairing. Trusted Media Brands still publishes its Reader's Digest rate card: $44,331 for a full page against a stated 1,400,000 rate base.[1] Dotdash Meredith, rebranded People Inc in August 2025, holds far bigger mainstream audiences and publishes no print rates at all.[2] One seller hands you the paper; the other hands you a proposal. How much that difference costs you depends on how you buy.

Trusted Media Brands

Posture. The open card: gross rates, rate bases and format premiums printed in the public media kit.[1]

Shelf. Reader's Digest, RD Large Print, Family Handyman, Taste of Home: older, subscription-loyal, direct-response-proven.

Price discovery. Free. The card states $44,331 full page and $27,710 half on the 1,400,000 base, about $31.67 per thousand, before any negotiation starts.[1]

Entry price. RD Large Print's published $11,700 half page is the cheapest sourced national print cell on this desk.[1]

Dotdash Meredith (People Inc)

Posture. Quote-only, bundle-led: print priced inside programs that package one of publishing's largest digital networks.[2]

Shelf. People, Better Homes & Gardens, Southern Living, Food & Wine, Real Simple: the biggest remaining mainstream print audiences.[2]

Price discovery. Costs a sales cycle. Every number arrives inside a proposal, and the print line must be requested on its own row before it can be judged.

Entry price. Geo and demographic editions through in-house rep arm Media Now Interactive, custom-quoted per market.[3]

Across the foldIf your audience fits the RD franchise, the open card is the efficient buy: price known before the first call, and the benchmark other quotes get worked against. If you need People-scale mainstream reach or the geo editions, budget the Dotdash sales cycle and hold the desk's rule: print priced separately, rate base stated, audited statement checked per Step 06. Either way, take TMB's published per-thousand into the room; it is the only national anchor the quote-only side cannot argue away.

Profiles: Trusted Media Brands, Dotdash Meredith, MNI Targeted Media. National tier: rates.

Sources on file

  1. [1]Reader's Digest 2026 Media Kit, Trusted Media Brands. 2026 rate card, published October 2025. Retrieved 2026-07-31. Evidences: Reader's Digest full-page and half-page 4-color gross rates, 1,400,000 rate base, RD Large Print rates and 175,000 circulation.
  2. [2]Dotdash Meredith (People Inc) advertising. Current site; company rebranded to People Inc in August 2025. Retrieved 2026-07-31. Evidences: Print plus digital bundle posture across People, Better Homes & Gardens and siblings; no published print rates (quote-only).
  3. [3]Media Now Interactive (formerly MNI Targeted Media), magazines page. Current site; mni.com URLs 301-redirect into people.inc after the August 2025 People Inc rebrand. Retrieved 2026-07-31. Evidences: Geo and demographic targeted editions of national titles (PEOPLE, Better Homes & Gardens, FORTUNE), sold custom-quoted; no published rates.