Advertising in Better Homes & Gardens

Quote-only. Better Homes & Gardens sells through Dotdash Meredith's (People Inc's) ad-sales house with no public rate card^[1], so the desk prints no page price for it. What makes BH&G worth a profile anyway: it holds one of the largest remaining print audiences in America, and it is the anchor home-category book against which everything else in the aisle is priced.

Who the book fits

Home, garden, food, decor and the brands adjacent to them: appliances, paint, insurance, pharma with a household decision-maker target. The audience is the American homeowner mainstream, monthly rhythm, strong subscriber base. Verify the current rate base on the AAM statement^[3] per Step 06; for a book this size the paid vs verified split and the trend line are the tell on how the audience is being maintained.

The bundle pitch, and the print line

Dotdash Meredith's selling model leads with print plus digital packages: the BH&G page arrives priced inside a program with the digital network attached^[1]. Sometimes the bundle is genuinely efficient; sometimes it is how a soft print line travels on digital's coattails. The discipline, as everywhere on this desk: have the print component priced separately, then decide the bundle on its own merits.

The SMB entry point

Full-run BH&G is national-anchor money. The practical route for a regional brand is the geo edition through Media Now Interactive: the BH&G masthead over your metro only^[2], at a spend that fits the regional tier. Same audit discipline, smaller denominator; run it through the CPM desk like anything else.