Trusted Media Brands: the open card
Trusted Media Brands (Reader's Digest, RD Large Print, Family Handyman, Taste of Home, Birds & Blooms) is the exception this whole site orbits: a national publisher that still posts its media kit with a full gross rate card in public.[1] That transparency is why its figures anchor our published cells, and why this profile has numbers where every peer page says quote-only.
| Cell | Rate | Circulation basis | CPM |
|---|---|---|---|
| RD full page 4-color | $44,331 | 1,400,000 rate base | $31.67[1] |
| RD half page 4-color | $27,710 | 1,400,000 rate base | $19.79[1] |
| RD Large Print half page 4-color | $11,700 | 175,000 circulation | $66.86[1] |
| RD full page 4-color, 2024 card (for trend) | $76,301 | 2,400,000 rate base | $31.79[2] |
The 2026 repricing, read honestly
Between the 2024 and 2026 kits, TMB cut the Reader's Digest rate base from 2,400,000 to 1,400,000 and the full-page rate from $76,301 to $44,331; RD Large Print's circulation went from 235,000 to 175,000.[1] The per-thousand price held near $32. That is a publisher repricing honestly against a shrinking audience rather than defending a fiction, which is exactly what an open card forces. It is the clearest public dataset on how national print actually moves.
Who the audience fits
The RD franchise skews older, subscription-loyal and direct-response-friendly: health, financial services, home, remedies and offers with phone or mail response have bought this audience profitably for decades. The house supports inserts and advertorial formats (inserts folio, advertorials), and RD Large Print at $11,700 a published half page is one of the cheapest sourced entries into national print anywhere, if its older-still audience is yours.
Sources on file
- [1]Reader's Digest 2026 Media Kit, Trusted Media Brands. 2026 rate card, published October 2025. Retrieved 2026-07-31. Evidences: Reader's Digest full-page and half-page 4-color gross rates, 1,400,000 rate base, RD Large Print rates and 175,000 circulation.
- [2]Reader's Digest 2024 Media Kit, Trusted Media Brands (on file). 2024 rate card. Retrieved 2026-07-31. Evidences: 2024 full-page 4-color gross rate of $76,301 and 2,400,000 rate base, used for the 2024 to 2026 trend comparison.