Advertising in Time magazine

Quote-only. Time publishes a media kit route at time.com/mediakit and no public rate card^[1], so the desk prints no dollar figure for a Time page. The useful knowledge is structural: what Time's print has become, and how that changes the buy.

What Time's print is now

Time long ago stopped being a weekly in the old sense; its print cadence has been reduced over successive downsizings, concentrating ad inventory into fewer, larger issues built around tentpole franchises (Person of the Year, TIME100). For a buyer that means two things: scarcity pricing on the tentpoles, and a print audience that skews subscriber-loyal, since casual newsstand traffic followed the frequency down. Confirm the current frequency and rate base from the kit and the AAM statement^[2] before any conversation; secondhand claims about Time's circulation age badly.

How it sells

Direct ad sales, print normally proposed alongside time.com and event or franchise sponsorships. The bundle reflex is strong with legacy news brands; as with People, ask for the print line broken out. Regional and demographic print editions, once a Time staple, are a question worth asking the AE directly; their availability shifts with the print run, and the kit governs.

Buying process, once the kit lands: Step 02 to read the card, Step 05 for the closes, Step 03 before you answer the first proposal.