Advertising in Forbes magazine

Quote-only. Forbes routes advertising through its Forbes Connect sales operation^[1] and publishes no print rate card. The print magazine itself is a reduced-frequency product built around list franchises (the Forbes 400, 30 Under 30), while the commercial engine is digital plus BrandVoice, the house's native content program. Expect the proposal to reflect that order.

What the print buy gets you

The list issues are the point: long shelf life on desks and in lobbies, and an audience that keeps the physical object around. Confirm the current print frequency and the audited circulation from the kit and the AAM statement^[2] before pricing anything; Forbes's print run has moved repeatedly and stale third-party claims about it are everywhere. Then work the CPM against the audited count on the CPM desk.

Forbes vs a trade title for B2B

The honest question for a B2B budget: do you need business-adjacent prestige reach, or do you need the eleven thousand people who buy what you sell? Forbes delivers the first. A BPA-audited controlled-circulation trade book^[3] delivers the second, usually at a fraction of the absolute spend (the trade folio runs the math). Brand campaigns and funding announcements lean Forbes; pipeline campaigns lean trade. Buying both thin is worse than buying one properly.

Peer profile: Time. Tier survey: national rates. Channel alternative: print vs digital.