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Spread 4.11Rates checked July 2026

Valpak vs Vericast

Same mailbox, different machines. Valpak mails the blue envelope to franchise-sold neighborhood zones.[1] Vericast, the former Valassis, mails wrap packages and runs insert programs at national saturation scale.[2] Both quote-only. The published reference point for the mailbox itself: solo EDDM flats at $0.26 per piece from USPS.[3]

Valpak: the envelope

Format. Coupon inserts inside a branded envelope readers recognize on sight.[1]

Buying unit. Neighborhood Delivery Zones (roughly ten thousand households each, per Valpak's marketing), quoted by the local franchise.

Targeting. Zone-level geography; you buy the neighborhoods that match your service radius.

Fit. Single-location and service-radius businesses: dining, home services, auto, personal care.

Vericast: the package

Format. Shared-mail wrap packages, FSIs and publication inserts.[2]

Buying unit. Multi-market programs quoted by a national sales organization; household targeting driven by its data layer.

Targeting. Saturation with data-selected footprints across as many markets as you operate in.

Fit. Multi-market retail, franchise systems and CPG couponing at scale.

Across the foldPick by your footprint, not the brands: one location in one metro is envelope territory; a footprint across many markets is package territory. Either way, quote against the $0.26-per-piece solo-mail floor[3], demand distribution evidence in writing, and instrument the insert with its own codes before renewal money moves.

Profiles: Valpak, Vericast. Insert mechanics: the folio. Local pages instead: local rates.

Sources on file

  1. [1]Valpak advertise. Current site. Retrieved 2026-07-31. Evidences: Blue-envelope shared-mail model and formats; pricing quoted by local franchise (quote-only).
  2. [2]Vericast (formerly Valassis). Current site. Retrieved 2026-07-31. Evidences: Shared-mail and insert program portfolio; custom-quoted engagements (quote-only).
  3. [3]USPS Every Door Direct Mail, published retail pricing. Current published price page. Retrieved 2026-07-31. Evidences: EDDM Retail price of $0.26 per piece for USPS Marketing Mail flats up to 3.3 oz.