Hearst Magazines ad sales

Hearst Magazines runs the broadest mainstream glossy portfolio in the US: Good Housekeeping, Cosmopolitan, Esquire, Elle, Harper's Bazaar, Women's Health, Car and Driver, Popular Mechanics and more.^[1] No public rate card anywhere in the house; print sells quote-only inside proposals that lead with digital, social and commerce media. The desk prints no invented figures for any of it.

What Hearst is selling now

The pitch has shifted from pages to audiences: print plus the house's digital network plus shopping content that drives measurable retail action. For a buyer that cuts two ways. The bundles can genuinely deliver (the commerce arm moves product), and the bundles can bury a soft print component inside a healthy digital one. The standing rule applies: print line priced separately, every element dated and itemized on the IO per Step 07.

Entry points below the flagship page

• Category verticals. The enthusiast books (Car and Driver, Popular Mechanics) sell to tighter audiences than the women's flagships and proposals scale accordingly. Audit each title separately per Step 06.
• Late-cycle inventory. A portfolio this wide generates unsold pages on a schedule; a standing standby offer (Step 04) with press-ready materials gets the call.
• Digital-first history. A quarter of performing digital spend with the house is the cheapest credibility for the print conversation that follows.

Portfolio vs portfolio

Against Conde Nast, Hearst's strength is mainstream household reach and category verticals; Conde's is fashion-culture authority. Which house fits which brand is the subject of the spread. Tier context: national rates.